Corporate Profile
Our company, Maidenform Brands, Inc., is a global intimate apparel company with a portfolio of established, well-known brands, top-selling products and an iconic heritage. We design, source and market an extensive range of intimate apparel products, including bras, panties and shapewear. We sell our products through multiple distribution channels, including department stores, national chains, mass merchants (including warehouse clubs), other (including specialty retailers, off-price retailers, foreign distributors and licensees), and our company-operated outlet stores and our websites.

During our 87-year history, we believe we have built strong equity for our brands and established a platform for growth through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. We sell our products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Flexees®, Lilyette®, Control It! ®, Luleh®, Sweet Nothings®, Rendezvous®, Subtract®, Bodymates®, Self Expressions® and Inspirations®.
Recent News
DateTitle 
05/09/12Maidenform Brands, Inc. Reports First Quarter 2012 Results And Confirms EPS Guidance For Full Year 2012
ISELIN, N.J., May 9, 2012 /PRNewswire/ --  Net sales decreased 3.7% Earnings per share (EPS) of $0.25 International net sales increased 24.1% Donna Karan net sales increased 20.7% Retail segment net sales increased 9.5% Mass merchant channel net sales increased 1.7% Other channel net sales decreased 10.2% Department stores and national chain stores channel net sales decreased 8.0% Shapewear net sales decreased 0.7% Maidenform Brands, Inc. (NYSE: MFB), a global brand... 
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04/23/12Maidenform Brands, Inc. Announces Earnings Release Date and Webcast for First Quarter 2012 Results
ISELIN, N.J., April 23, 2012 /PRNewswire via COMTEX/ --Maidenform Brands, Inc. (NYSE: MFB), a global branded marketer of intimate apparel, today announced that the Company will release first quarter 2012 results before the market opens on May 9, 2012 at approximately 7:30 a.m. Eastern Time. Maidenform will host a conference call and webcast on the same day at 8:30 a.m. Eastern Time to review these results and provide an update on the overall business. To participate in the conference call, p... 
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03/22/12Maidenform Brands, Inc. to Participate at the Telsey Advisory Group 4th Annual Spring Consumer Conference
Conference to be held in New York City on Thursday, March 29, 2012 ISELIN, N.J., March 22, 2012 /PRNewswire/ -- Maidenform Brands, Inc. (NYSE: MFB), a global branded marketer of intimate apparel, today announced that the Company will participate in the Telsey Advisory Group 4th Annual Spring Consumer Conference in New York City on Thursday, March 29, 2012. Maidenform's Chief Operating Officer and Chief Financial Officer, Christopher W. Vieth, and Treasurer, Hector Perez, will be meeting with ... 
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Stock Quote
MFB (Common Stock)
ExchangeNYSE (US Dollar)
Price$20.58
Change (%) Stock is Down .18 (0.87%)
Volume132,160
Data as of 05/16/12 4:01 p.m. ET
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